Branding, website, and content management for a global fine artist and local author
Kelly Frankenberg is a fine artist and author with a constantly growing body of work. She needed a site as editorial as her art, and one she could update herself. I designed the brand, built the site in Wix Studio, and set up a content system she runs without touching a line of code.
Website & UX Design
Kelly's fine art and her writing are two different audiences that had to live together without competing. I designed an editorial, gallery-like experience that gives each body of work room to breathe, then built it in Wix Studio with custom code wherever the platform's defaults fell short.
Branding Design
Kelly's brand had to feel like her work: editorial, artful, and distinctive. I built the identity around an italic serif, a black foundation, and a subtle rainbow gradient that echoes her color sense without overwhelming the art. The logo, tagline, and footer mark carry the same restraint, so the brand frames the work rather than competing with it.
Efficiency allows for creativity, growth, and opportunity
The real win comes after launch. Kelly's site runs on connected content collections, so she can add a new painting, publish an article, or post a press announcement in minutes, with no layout to rebuild and no developer to call. New work flows into the right gallery on its own and every page stays consistent. The site grows with her practice instead of falling behind it.