As a UI Designer on U.S. Bank's credit cards digital marketing team, I created compelling visual assets across multiple channels while contributing to campaign strategy and ensuring brand consistency during a major brand refresh.
In a highly competitive financial services market, U.S. Bank needed to:
As part of the digital marketing team, my responsibilities included:
My contributions to U.S. Bank's digital marketing efforts helped:
Designed cohesive ad sets for credit card promotions that maintained visual interest while clearly communicating benefits across different formats and sizes.
Created engaging social assets that translated complex card benefits into visually appealing, shareable content while maintaining the U.S. Bank voice.
A significant part of my role involved managing the visual experience for partner-branded credit cards, including creating and maintaining microsites for Harley-Davidson, Kroger, Skypass and other co-brand partners.
Working with U.S. Bank’s agency partners required a balanced approach:
During U.S. Bank’s comprehensive brand refresh, I:
Working at the intersection of design, marketing strategy, and brand management enhanced my ability to create purposeful designs that serve both business objectives and user needs.
Balancing creative expression with established brand standards
Effective collaboration between in-house teams and agency partners
The importance of strategy-driven design in marketing
How to implement large-scale brand transitions while maintaining brand equity
