As a UI Designer embedded with the RPS Digital Marketing development team at U.S. Bank, I helped bridge the gap between design and implementation through rigorous testing, component development, and collaborative workflow optimization for the credit card digital experience.
U.S. Bank needed to continually improve its digital credit card experience while maintaining consistency within a complex enterprise environment. Key challenges included:
Working closely with developers, UX researchers, A11Y, and marketing analysts, I:
My design process was guided by actual user behavior data:
Each design change was validated through careful testing:
Creating components for the design system required precision and collaboration:
The UX department's multi-tier review system ensured quality and consistency:
My work with the development team resulted in:
This experience provided valuable insights into the power of data-driven design decisions within a large corporate environment.
How to effectively communicate design value to technical stakeholders
Navigating enterprise approval processes while maintaining momentum
The importance of understanding technical constraints when designing
Building collaborative relationships across disciplinary boundaries
