Contributed to a rapid redesign of U.S. Bank's critical credit card comparison page as part of a specialized team, employing design thinking methodologies to enhance user experience within an exceptionally tight timeline.
U.S. Bank's "Browse & Compare" page—the primary entry point for potential credit card customers—needed a significant overhaul to:
I teamed up with 7 other brilliant designers, strategists, UX researchers, and a developer to reimagine the credit card shopping experience on usbank.com.
One of the most challenging aspects was balancing leadership’s request for innovative “pie in the sky” thinking with their ultimate comfort level for change. Through this process, I learned to:
Despite resistance to major changes, our team successfully:
This experience demonstrated my ability to work within tight timelines and corporate constraints while still contributing meaningfully to user experience improvements as part of a collaborative team.
Navigating the tension between innovation requests and implementation realities
The importance of strong visual presentations when selling design concepts
How to maintain core UX improvements even when broader visions are scaled back
Effective collaboration under extreme time constraints while operating within the politics of design in large corporate environments
