Website redesign for non-profit community
Leading a comprehensive rebrand and website redesign for a local Alano Club to create a more welcoming digital presence while improving functionality for this recovery community.
Note: This project is currently in progress.
Brand Essence
At its core, Suburban North Alano Club is a sanctuary.
Rooted in the values of community, care, and quiet transformation, the Club is more than just a physical space—it’s a place for healing. A home for the weary. A circle around the fire. A return to self.
Brand Concept Moodboards
When branding the Alano Club, I researched archetypes and similar organizations, then identified key attributes that would connect with both current members and newcomers. This work led us to the "Sage/Guide" archetype—positioning the club as a trusted, wise presence helping others find their path.
I presented 3 themes for selection to establish a visual direction. This allowed us to align on a strategy before any pixels got put down.
Brand Applications
Brand Guidelines
Homepage Design
Key Contribution
This project demonstrates my ability to lead complex redesign efforts, balance stakeholder needs, and create thoughtful design solutions for community-focused organizations.