I design digital experiences that connect, convert, and resonate. With 9+ years in UX/UI, my work has improved engagement, boosted conversions, and strengthened brand consistency for companies in finance, healthcare, and beyond.
Led the design and execution of over 50 user-centered digital assets, website pages, and marketing materials, driving engagement, customer acquisition, and measurable revenue growth through strategic collaboration and targeted campaigns.
Designed and delivered 8+ custom websites and UX strategies using Figma and Hubspot to boost engagement and conversions, while streamlining implementation through close collaboration with developers and leadership.
Focused on parenting, personal recovery, and long-term medical healing following major surgery and hospitalization, while taking on light freelance design work as health allowed. This period deepened my resilience, empathy, and clarity of purpose.
Redesigned insurance product interfaces to boost millennial engagement, using user research and customer journey mapping to improve task completion rates and customer satisfaction in a fast-paced agile environment.
Applied Lean UX to design a diabetes prevention solution for African-American women 55+, using user research, storyboards, and prototypes to align with user needs and increase stakeholder buy-in and product usability.
Led end-to-end design and launch of 20+ responsive websites, managing multiple client projects simultaneously and driving improved functionality and user engagement through iterative design.
