Website redesign for non-profit community
Leading a comprehensive rebrand and website redesign for a local Alano Club to create a more welcoming digital presence while improving functionality for this recovery community.
Note: This project is currently in progress.
Brand Essence
At its core, Suburban North Alano Club is a sanctuary.
Rooted in the values of community, care, and quiet transformation, the Club is more than just a physical space—it’s a place for healing. A home for the weary. A circle around the fire. A return to self.
Brand Concept Moodboards
When branding the Alano Club, I researched archetypes and similar organizations, then identified key attributes that would connect with both current members and newcomers. This work led us to the "Sage/Guide" archetype—positioning the club as a trusted, wise presence helping others find their path.
I presented 3 themes for selection to establish a visual direction. This allowed us to align on a strategy before any pixels got put down.
Brand Applications
Brand Guidelines
Homepage Design
