Website redesign for non-profit community
Led a comprehensive rebrand and website redesign for a local recovery non-profit organization to develop a mobile-friendly, accessible digital presence and to convert visitors to members, increase donations, and build an easy-to-manage donor tool and content management system.
Brand Essence
At its core, Suburban North Alano Club is a sanctuary.
Rooted in the values of community, care, and quiet transformation, the Club is more than just a physical space—it’s a place for healing. A home for the weary. A circle around the fire. A return to self.
Branding Process
During the early design & branding phase, I researched archetypes and similar organizations, then identified key attributes that would connect with both current members and newcomers. I developed 3 diverging concepts to speed up the decision process and gain alignment amongst stakeholders.
Brand Applications
Brand Identity Development
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Key Contribution
This project demonstrates my ability to lead complex redesign efforts, balance stakeholder needs, and create thoughtful design solutions for community-focused organizations.